Alex Cattoni

Alex Cattoni is a copywriter, entrepreneur, and the founder of the Copy Posse, a global community of over 500,000 marketers, creatives, and business owners on a mission to de-douchify the Internet with more authentic, heart-centered messaging.

Born and raised in Southern Alberta, Canada, Alex started her career with a leap of faith, trading law school for a one-way ticket to Malaysia to join a little-known startup called Mindvalley. There she dove headfirst into the world of personal growth, online marketing, and copywriting, quickly rising to Creative Director and leading campaigns that tripled the company’s revenue.

In 2011, Alex returned to Canada to start her own freelance business. Over the next eight years, she worked behind the scenes helping launch multi-million dollar brands, consult on world-class campaigns, and mentor entrepreneurs across the globe. But as much as she loved copywriting, she could not ignore a troubling pattern: too much of the industry was dominated by manipulative, outdated, and sleazy sales tactics.

In 2019, she launched the Copy Posse, a new-school community and academy that blends proven direct-response principles with empathy, storytelling, and brand authenticity. Through her YouTube channel, online programs, agency, and live events like Posse Fest, Alex has helped hundreds of thousands of students and clients build businesses rooted in trust, creativity, and connection.

Today, Alex is one of the most sought-after voices in modern marketing. With over 390,000 YouTube subscribers and students in more than 100 countries, she is redefining what it means to be a copywriter in the digital age. Her mission is simple: to get more messages that matter to the masses, and to empower the next generation of writers and entrepreneurs to build a business on their own terms without compromise.

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