Sally Hogshead

Sally Hogshead is a New York Times bestselling author, global brand strategist, and one of only 189 professional living speakers inducted into the National Speakers Association Hall of Fame. Known for her groundbreaking research on fascination and personal branding, she is the creator of the Fascinate® Test, taken by over 1.3 million professionals worldwide, including leaders at Facebook, Porsche, NASA, and Twitter.

Sally skyrocketed to the top of the advertising world after graduating from Duke University, creating campaigns for brands like Nike and Coca-Cola. By age 24, she was the most award-winning copywriter in the U.S., and at 30, her work was displayed in the Smithsonian Museum of American History. She has led campaigns for over $1 billion in advertising and earned prestigious accolades including a Cannes Lion, Clio Award, and the $100,000 Kelly Award.

Twice named #1 Global Brand Guru, Sally has written multiple bestsellers, translated into 22 languages, and frequently appears on NBC’s TODAY show. Oprah Magazine says she helps people “identify your unique talents so you can figure out what makes you different from others, then use that power to stand out and shine.”

Her mission is simple: different is better than better. Through her research, books, and speaking engagements, Sally empowers audiences to uncover their distinct advantages, amplify their impact, and create lasting influence.